Insourcing Innovation provides a groundbreaking, compelling framework for building innovation capability within an organization. Through the structured methodology called “TRIZ” (The Theory of Inventive Problem Solving), the advent of innovation can be as commonplace as the drive for continuous improvement.

Contents include:

Part One:       Interrupting Innovation Inertia
                            Winning the Innovation Race
                            Evolution of a Big Idea
                            Structured Innovation is Here
                            The Further Rise of TRIZ

Part Two:       Resolving Problematic Contradictions
                            A World of TRIZ
                            The Enemy is Psychological Inertia
                            The Mighty Russian
                            Backward from Perfect
                            All the Resources
                            Build a Model, and the Rest Comes
                            The Basis of Analogical Thought
                            Contradiction As a Path to Perfection
                            The Power of Guided Convergence
                            The Case of the Containers
    
Part Three:   Crafting an Innovation Roadmap
                            Evolution Won't be Denied
                            Mapping Your Maturity
                            The Eight Patterns Described
                            The Evolution of Six Sigma

Part Four:      Enveloping Total Performance
                            A Simple Construct of Business
                            The Grand Unification of  Business
                            Underpinnings of Total Performance
                            The Cycle of Excellence

Appendix 1:  The Economics of Innovation

Appendix 2:  The 76 Standard Solutions

Appendix 3:  The 39 Problem Parameters

Appendix 4:  The 40 Inventive Principles

Appendix 5:  The Contradiction Matrix